Project Type: Ghost Writing

Pet Advice Blog for a Service Company

Context: A research-heavy blog post catering to a service company’s clients, to foster a professional but caring image.

The best way to protect your pets from floods and other disasters is to have a plan beforehand. Use this handy checklist from the CDC to create disaster kits with enough supplies for each pet in case of evacuation, and make sure your pets are included as part of regular emergency “drills.” But floods sometimes occur without warning. Here’s what you should do if you find yourself facing a flood warning with little time to prep.


Before a flood:

  • Keep your pets indoors, preferably on an upper level.

Animals can often sense weather changes or approaching danger before humans realize what’s happening, and they tend to hide or flee. If you wait until the flood is almost upon you, they might not come when you call.
  • Make sure their carriers (and/or leashes) are close and ready for use.

In case of evacuation, one portable carrier for each pet is necessary. Even if they normally get along, the high stress situation and possible long hours in an enclosed space makes separating your pets a good idea.
  • Arrange their kit.

A disaster kit is a vital part of your disaster preparedness. Complete lists are available at PetSmart and the Humane Society, but the basics are:
  • At least one week’s supply of food and water in a waterproof container
  • Any necessary medicine and medical records, including proof of vaccination
  • Identification such as extra tags for their collar, a current photo, and proof of ownership
  • Litter boxes or puppy pads

If your home floods:

  • Keep their collar on.

If you and your pet get separated, up-to-date tags on their collar or harness might be the fastest way to ensure they return to you safe and sound. While microchipping is a great option, it should be used along with tags, not in their place.
  • Don’t let them drink the floodwaters.

Floodwaters are often unsanitary and can even be toxic to drink. Supply your pets with clean, fresh water to quench their thirst. If your pet has a favorite wet or soft food available, it might be best to feed them the soft foods, as the liquid in those foods will help you conserve your water supply.


If you evacuate:

  • Leave early so you don’t have to leave your pets behind

No pet should be left behind in a storm, but it’s a sad reality that some rescue crews and many emergency shelters aren’t equipped to take animals. Fortunately, there are many websites designated to making sure you can find a pet-friendly hotel. Check this list of pet-friendly hotels, or one of the services below:
  • Keep your pet on a leash or in their carrier.

Even familiar territory can look unfamiliar after a flood, which can cause pets to either run and hide or go exploring. Prevent this by keeping your pet on their leash or in their carrier.
  • If you must leave your pets behind, don’t tie or lock them up.

Leaving pets behind in a flood can be extremely dangerous, but if you must do so, don’t leave them in a carrier or tied up. Leave them shut in an upstairs room with more than enough food and water, in case you’re unable to return promptly due to unsafe conditions. Try to give them plenty of space to move upward in case flood waters encroach, and ensure some food and water will remain high and dry for them. It’s also a good idea to post notices on exterior doors of pets inside the house and inform local authorities.


After the flood.

  • Keep your pets leashed or in their carriers while outside.

The floodwaters might have receded, but that doesn’t mean the danger is over. Watch out for downed power lines and dangerous debris which could injure your pets. Until you’ve cleared the area, it’s best to make sure your pets are safe while outside.
  • Watch out for high ground.

During a flood, other animals such as strays, snakes, and even fire ants will seek higher ground to stay safe. Soon after a flood, you and your pet might encounter more than the usual hazards from these creatures as they seek to defend their new territory.
Disaster is by its very nature unpredictable, but proper preparation can go a long way in helping to maintain your safety and the safety of your pets.

Keyword-Heavy Blog for Targeted Affiliate Sales

Context: Part of a blog series which emphasized keyword usage for high ranking and a prominent placement on the search engine results page. I supplied research, links and photos for the client in addition to the written text. The client used this blog to drive Amazon Affiliate sales revenue to his site.

Read the original post here, or scroll down to read the text-only version.

Best Push Presents of 2015

You have a new baby coming next year, and you need to be prepared with a present both special and up to date.  Shopping ahead of time can be tricky, but don’t worry, we have the best push presents for 2015 ready for you to peruse.
Nexus 9 Tablet
Available for pre-order now, Google’s newest tablet comes with a range of exciting features.  Its 8.9 inch screen doesn’t make it too heavy to carry with one hand, and the 8MP rear camera allows her to capture all the big moments as they happen.  Just make sure she doesn’t buy it before you can give it to her!
Luxury Diaper Bag
Utility never goes out of style, and this Timi & Leslie diaper bag set is both beautiful and helpful for less than $125.  With a stylish matching clutch for mom and an insulated bottle tote, it’s the perfect accessory for moms on the go.  It even has an interior key fob, to keep keys away from tiny thieving hands!
Amethyst Ring
The best push presents for 2015 are those with plenty of heart, and this one has it right in the center stone!  This Effy Collection ring is sweet and sentimental, but still has the high-end look that will be gathering compliments all year.
Versace Watch
What’s more fashion forward than Versace?  For a watch which will stand the test of time, this “Leda” watch is a great buy.  The easy to read face is covered with antireflective sapphire, and the black leather band is sleek and stylish.  Don’t dunk it in the bathwater, but it’s water resistant enough to stand up to the pressures of taking care of your new little one.
Silver Pendant
For something a little more classic, try this mother and child pendant by Janel Russell.  For under $50, it comes in a free Mother and Child Jewelry Box, complete with an interior frame for a picture of your little one.  With this, the new bundle of joy will never be far from her heart.
So relax!  With the best push presents for 2015 at your fingertips, you can get back to what really matters – your new baby.

Research-Based Blog for Massage Therapy Site

Context: Part of a series of authoritative blogs derived from scientific and expert opinion articles. The blogs in this series were designed for keyword placement for higher site visibility and sharing on social media.

Read the original post here, or scroll down to read the text-only version.

Massage Myths

Myths about massage therapy range from bold claims to dire warnings, but many have no basis in scientific fact.  Here we apply a critical eye to some of the most common myths to help both therapists and clients address the validity of these claims.


The detox craze sweeping the nation has found its way to massage therapy.  According to this myth, toxins in your body are squished out of your muscles during a massage.  There is no scientific evidence that this is the case.  Any waste your body creates will not be flushed from your system due to a massage.
Nor should it be.  Any healthy person already has a process which removes waste from the body.  The blood is filtered and cleaned by the liver and kidneys, which is the natural and effective way to prevent buildup of toxic chemicals and waste.  Some waste is even recycled to be used as nutrients for other body functions, so removing it can deplete your body of something it needs.
Paul Ingraham, science writer and former registered massage therapist, insists the only treatments deserving of the name detox are to make “the body eliminate or disarm molecules the body cannot process on its own.”  These toxins are usually things like antivenom to flush snake or spider poison from the body, or a stomach pump to save someone dying of alcohol poisoning.  This is a far cry from the detox treatments touted as cure-alls, and rightly so.

Massages and Miscarriages.

Miscarriages are sad and horrifying, every expectant mother’s fear. The risk of miscarriage is highest during the first 12 weeks of pregnancy, when the baby is first forming. The belief that massaging the ankles of a pregnant woman leads to miscarriage is a popular myth, but one which should be stopped immediately.
Massage therapist Allissa Haines believes that this myth originated in liability concerns. Miscarriage can be the result of a multitude of causes, she says. This includes, but is not limited to, “chromosomal abnormalities, severe chronic illness or severe trauma.”
With so many triggers for this dreaded result, sometimes doctors simply don’t know why it happened. This can lead to blaming anything unusual the expectant mother did just before the miscarriage occurred, such as a massage.
Just because it was the most recent thing which happened doesn’t mean it is the cause, however. Massages can be very helpful during pregnancy, and this myth prevents expectant mothers from reaping the benefits of massage during their pregnancy.

Spreading Cancer.

For those of you who have heard that massaging a tumor may cause cancer cells to circulate more rapidly through your body and spread, fear not! There is no indication that massage therapy makes cancer spread more rapidly.
It is true that massage therapists alter their techniques to adapt for patients who suffer from cancer. This has much more to do with comfort and healing than any concern over the spread of cancer cells, however.
Some clients are concerned that cancerous cells may break off and spread through the bloodstream, hurried along by the increase in blood flow massages bring. Haines points out that an increase in blood flow is much more pronounced when a cancer patient is exercising or moving than when they are getting a massage.
In addition, most common cancers originate in areas massage therapists can’t easily reach. Most forms of massage concentrate on the muscles and skin, so areas which are likely to hold cancerous tumors such as the lungs, colon, pancreas or prostate are unaffected.  These areas are unlikely to have significant amounts of increase in circulation due to a massage.
Regardless, according to registered massage therapist Debra Curties, it is important that cancer patients inform their massage therapists about their status and general health. Important factors include what type of cancer they have, progression of the disease, the patient’s current immune health, the status of any treatment cycles, the remission period and “cancer-free time frame.”
Patients who suffer from cancer should make sure to keep everyone informed of their treatments, including massage therapy. In the end, it is their choice whether or not to find a massage therapist to complement their cancer treatment, but people should be aware that massage will not worsen their condition.

Cellulite Shaping.

Cellulite plagues women of all body sizes, and is created when fat cells accumulate between muscle and the skin connected to it. As they are pushed up against the skin they in turn push the skin outward, causing the bumpy formations we all know and hate.
There are hundreds of advertised fixes and cures for cellulite, ranging from creams to workout routines. Lately there have been claims that massage can somehow diminish the appearance of cellulite or make it go away entirely.
The idea is the massage itself will somehow push the fat out from between the skin and muscle, or even smooth the fat out and spread it out more evenly under the skin. The tissues which were lumpy would then be smooth and flat, broken up and redistributed by the pressure of the massage.
While that sounds great, all studies indicate body fat and the tissues it is connected to simply don’t work that way. There is no research to back up the notion that massage therapy affects cellulite in any way. While a massage can help you feel great, there is no proof that it will make cellulite disappear.
Lee Kalpin, a registered massage therapist in Ontario, Canada, maintains that the only way to fix cellulite is exercise and sticking to a healthy diet. “Even then,” he says, “the dimpling of the tissue does not always resolve,” because many are predisposed genetically to it.
There are many benefits to massages, however disappearing cellulite is not one of them.
While these myths may live well beyond the writing of this article, it is very important to maintain a balanced, informed perspective about the benefits and risks associated with massage.
Licensed massage therapist Alice Sanvito believes that the task of providing evidence to support health claims is “an opportunity for us to share our knowledge, examine our assumptions, and correct our thinking if it needs correcting.” She believes massage therapists should demonstrate their concern and care for their clients by making certain their data is accurate and rigorously tested.  
After all, patients of a physician or a physical therapist are often welcome to discuss and study methods of care and treatment. If they doubt the validity of their doctors diagnosis or are not satisfied the treatment is reasonable, they are welcome to pursue a second opinion.  The relationship between a client and massage therapist should be no different.
As Sanvito says, “Every massage therapist who cares about their clients should be willing to examine their assumptions, have them challenged, and be able to support their claims with evidence.”